FinCtl · AWS FinOps platform
Maximise the value of your cloud.
FinCtl helps large organisations get more business value from AWS: full cost visibility, prioritised improvements, and a way of working where every team owns its share. Built by practitioners who run FinOps work at Nordic industrial companies.
At a large industrial customer, FinCtl has cut AWS costs by 10–20 per cent. In production for more than a year.
Everyone sees the costs. No one owns them.
Cloud costs grow faster than anyone's overview of them. Responsibility is spread across teams, accounts and budgets, and the tools on offer stop at dashboards: they show what has happened, but they help no one act. The result is reports that get read, nodded at and set aside.
FinCtl is built to take the step from insight to action.
Connect. Scan. Analyse. Act.
FinCtl connects to your AWS environment with read-only access, scans your accounts continuously and turns the analysis into concrete Recommendations: prioritised proposals with estimated savings, addressed to the right team.
One principle carries the whole platform: FinCtl recommends. Your teams decide and act. No automation changes anything in your environment. Every action passes through your own workflows, with approvals and full traceability via Sentinel, the governance layer.
The way of working follows the three phases of the FinOps Framework: Inform, Optimize and Operate. In practice, that means Capabilities such as:
- Anomaly Management — alerts when costs deviate from the pattern
- Planning & Estimating — cost estimates at the design stage, before anything is built
- KPI & Benchmarking under the FinOps Framework, so you can track your own maturity over time against the Crawl, Walk, Run model
Your question. Your flow.
Cost awareness doesn't stall because people are uninterested, but because the tools don't speak their language. FinCtl meets each role in the work it already does. The roles correspond to the Core Personas of the FinOps Framework: Engineering, Product, Finance, Leadership and FinOps Practitioner.
Architect
"What will this cost, before it's built?"
Cost estimates at the design stage, and follow-up on how the estimate held up in production.
Product owner
"How does optimisation become part of planning, and how do I set a credible budget figure?"
Recommendations as backlog input, data-driven support for the cloud budget, and cost per business unit — what the framework calls Unit Economics.
FinOps and engineering
"How do we optimise in practice: rightsizing, waste, anomalies?"
The full technical picture, from a single resource to cost allocation per team.
Finance and leadership
"What does the overall cost picture look like, and are we getting better?"
A consolidated view of the whole organisation, maturity measurement and a solid basis for governance.
In production where it counts.
A large industrial customer has run FinCtl in production for more than a year. The result: AWS costs 10–20 per cent lower, and a way of working where the cost question lives in the teams' everyday work instead of in a quarterly report.
Safe to let in.
FinCtl connects through IAM cross-account roles with read-only access. The platform cannot change anything in your environment. Personal data handling is minimal: name and email address for the users you choose to invite, nothing else. Every event in the platform is logged in a complete audit trail.
For organisations with heightened security requirements, an Enhanced Security Addendum is available as a contractual add-on.
Buy where you already buy.
FinCtl is delivered through AWS Marketplace, with agreements tailored to each customer through Private Offers. That means no new supplier process and no separate invoice: the cost lands on your existing AWS bill.
If your organisation has an EDP commitment, the purchase counts towards it as well. For many customers, that means FinCtl can be funded with commit that would otherwise have gone unused.
Pricing is set per customer through Private Offers. Contact us for a proposal tailored to your environment.
AWS Marketplace
FinCtl is publicly listed on AWS Marketplace. Subscribe there, or ask us for a Private Offer priced for your environment.